Think Facebook is the end-all be-all for social media? If you run a small business, you should also look into Instagram and Pinterest.
Instagram alone counts as one of the leading social media platforms around. It has around 1 billion active users across the globe. The platform also has an estimated 500 million users that log in on a daily basis.
That's a lot of potential customers to target! Already using Instagram but not sure how it's performing? You might have problems calculating your Instagram engagement rate.